Disney Scares Up Viewers

Youngsters’ Web Not Alone As Psychics Channel Rankings for Lifetime

Disney Channel and Lifetime Tv’s Oct. 12 lineup of magic-themed and psychic-based content material crafted a spell on viewers.

Disney’s premiere of the witch film Twitches Too drew 6.9 million viewers in its premiere and served as a powerful lead out to Disney’s latest sorcerer-themed sequence, Wizards of Waverly Place, which scared up 5.9 million viewers to complete as primary cable’s prime sequence telecast for the evening.

Lifetime’s resident psychic sequence Lisa Williams: Life Among the many Useless and the community’s psychic-competition sequence, America’s Psychic Problem, drew greater than 1 million viewers on Oct. 12 as nicely, in response to community executives.

Disney Scares Up Viewers
Disney Scares Up Viewers

Twitches Too, which stars Tia and Tamera Mowry as younger witches tapped to guard their dwelling kingdom against evil forces, fell simply wanting the 7.0 million viewers drawn by its October 2005 predecessor. The film additionally ranked because of the evening’s most-watched primary cable program in whole viewers. Whereas attracting greater than one-third of all out there children aged 6 to 11 (2.1 million/8.6 score). And tweens 9-14 (2.6 million/10.5 score). The film — the 70th unique movie for Disney — additionally garnered an even-more-impressive 54 nationwide share with women 6 to 11. And 56 nationwide shares in tween women.

Twitches Too’s efficiency continues an unimaginable run of profitable unique motion pictures for Disney Channel. The film turns into the 10th out of the final 11 Disney Channel releases to attract greater than 5 million viewers in its premiere run, relationship again to the primary Twitches film in 2005. This previous August, the community’s Excessive College Musical 2 film drew a cable tv viewers document of 17.2 million viewers

Wizards of Waverly Place,

about a city household of sorcerers drew 32 nationwide shares with children 6 to 11 and 33 nationwide shares in tweens 9 to 14. Extra impressively, no less than half of all women 6 to 14 tuned in to the sequence launch.

The present additionally garnered vital double-digit p.c will increase over year-ago time interval averages in whole viewers (57%; 5.9 million vs. 3.Eight million) and youngsters 6 to 11 (88%; 2.four million vs. 1.Three million), and triple-digit development in tweens 9 to 14 (100%; 2.four million vs. 1.2 million).

However, Disney wasn’t the one community to attract sturdy Friday scores for leisure programming. Lifetime’s second season premiere of psychic sequence Lisa Williams: Life Among the many Useless averaged a 1.Zero family score and 1.Three million viewers, up from the final 12 months’ premiere numbers of a 0.9 score and 1.1 million viewers, in response to the community. The present additionally delivered a rise of 69% in ladies 18 to 34. And a 36% improvement in ladies 18-49, versus its first season premiere.

At 10 p.m., Lifetime’s new actuality/competitors present America’s Psychic Problem delivered 1.1 million viewers and a 0.9 family score, in response to Nielsen Media Analysis.

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